RSS

Spring Sales Start in Winter: Why Listing Early Pays Off

Spring is often called the “hot market” in real estate—and for good reason. Longer days, warmer weather, and renewed energy in buyers make it the season when homes shine. But here’s the secret most people don’t realize: the keys to a successful spring sale are actually turned months earlier, in the winter.

Winter Prep Sets the Stage
Winter may feel like a slow season for real estate, but it’s the perfect time to get a jump start. Preparing your home during the colder months gives you a head start on the spring rush. This includes:

  • Repairs and upgrades: Small fixes, fresh paint, and curb appeal improvements made in winter prevent last-minute stress in spring.

  • Professional staging and photography: Even when snow is on the ground, well-staged rooms and high-quality photos make your home stand out online.

  • Market strategy planning: Working with your agent now allows you to price correctly, plan showings, and understand your neighborhood trends.

Listing Early = Beating the Rush
Homes listed in late winter or very early spring often attract more attention. Why?

  • Less competition: Many sellers wait until March or April. Listing earlier means your home is one of the first buyers see.

  • Serious buyers are ready: Buyers who start their search before the market is flooded are often more motivated and ready to make offers.

  • Faster sales and better offers: Early listing often leads to quicker transactions, which can translate to stronger negotiating power.

The Bottom Line
A successful spring sale doesn’t start in April—it starts in January and February with smart preparation. By listing early and getting your home in top shape, you position yourself to capture the market’s momentum instead of chasing it.

If you’re thinking about selling this spring, start your prep now. It’s not just about timing—it’s about strategy, presentation, and making your home irresistible before the crowd arrives.

Read

Why Strathmore Is an Amazing Place to Call Home — And How I Can Help You Get Here  If you’ve been dreaming of a community that offers small-town charm with big-city convenience, Strathmore should be at the top of your list. With its welcoming neighbourhoo

Why Strathmore Is an Amazing Place to Call Home — And How I Can Help You Get Here

If you’ve been dreaming of a community that offers small-town charm with big-city convenience, Strathmore should be at the top of your list. With its welcoming neighbourhoods, great schools, growing local businesses, and endless outdoor spaces, it’s the perfect place to put down roots — whether you’re starting a family, looking for more space, or simply ready for a change of pace.

Strathmore offers a slower, more relaxed lifestyle without sacrificing amenities. You can enjoy quick commutes, beautiful prairie sunsets, friendly faces everywhere you go, and a real sense of community — something that’s getting harder to find. Plus, with continued growth and development, it’s an area that’s only becoming more desirable.

If you’re thinking about making the move, that’s where I come in. As a local REALTOR®, I know the neighbourhoods, the market, and the hidden gems that make Strathmore special. Whether you’re buying your first home, upsizing, downsizing, or hunting for acreage, I’m here to guide you every step of the way — from finding the right property to negotiating the best possible terms.

If you’re ready to make Strathmore home, I’d love to help make that happen. Reach out anytime — I’m here to support you through the entire journey.

Read

🏡 Strathmore’s Real Estate Market: The Plot Twist You Didn’t See Coming

If the Strathmore housing market were a movie, it’s moved from Fast & Furious to Smart & Balanced. Prices aren’t racing up anymore — but they’re not crashing either. Things are just... leveling out.

The Quick Stats

  • Average price: around $580,000

  • Median price: about $530,000 (down slightly from summer highs)

  • Active listings: roughly 80–100 homes

  • Rents: up 4–6% year-over-year

In short: more homes to choose from, prices holding steady, and buyers finally getting some breathing room.

What’s Changing

  1. More listings: Builders are active again, giving buyers more options.

  2. Less frenzy: Bidding wars are rare — smart pricing wins now.

  3. Rising rents: Some renters are doing the math and jumping into ownership.

  4. Interest rates: Still shaping the pace — a key factor to watch this fall.

What It Means

  • Buyers: Time to be selective! You’ve got leverage and choice.

  • Sellers: Presentation and price are everything — no more “list and wait for magic.”

  • Everyone else: Keep watching; balanced markets tend to be the most stable (and the least stressful).

The Takeaway

Strathmore’s real estate scene isn’t cooling — it’s maturing. Think fewer fireworks, more strategy. Whether you’re buying, selling, or just curious, it’s a great time to make smart moves and plan ahead before the next market swing.

Read

Why Pricing Right the First Time Makes a Huge Difference

When listing a property for sale, one of the most important decisions you’ll make is setting the price. Although it can be tempting to aim high in hopes of maximizing your profit, overpricing can lead to more harm than good. Here’s why pricing your property correctly from the start is essential for a successful sale—and how it ultimately leads to better outcomes for sellers and buyers alike.

1. First Impressions Matter

The moment your property hits the market is when it will receive the most attention. Buyers who have been watching the market are quick to notice new listings and are ready to take action when they see something that fits their criteria. An overpriced listing, however, may deter these serious buyers. The first impression is crucial, and if buyers see a price they perceive as unreasonable, they might skip over your listing altogether. Setting a fair price initially captures interest and draws in potential buyers who are ready to act.

2. Longer Days on Market Can Hurt Perception

A property that sits on the market for too long can start to raise red flags. Buyers and agents may assume that there’s something wrong with it, even if it’s simply due to a high initial price. The longer a property remains unsold, the more it may start to lose value in buyers’ eyes. Adjusting the price later can sometimes help, but by then, the property has already lost the allure that fresh listings hold, and buyers may wonder why it hasn’t sold yet.

3. Capturing Market-Driven Demand

The real estate market can shift quickly, and buyer demand varies depending on the season, economy, and local conditions. Pricing right means understanding these dynamics and setting a price that aligns with current market expectations. When priced correctly, a home is more likely to receive multiple offers, which can lead to competitive bidding and potentially even drive up the final sale price. This scenario is far less likely with an overpriced home, as it won’t generate the same interest from serious buyers.

4. Avoiding Price Reductions

Frequent price reductions can make buyers wary. They might wonder if there’s something wrong with the property that’s causing the seller to continually lower the price. Each reduction can chip away at a property’s appeal and give buyers more negotiating power. By setting a competitive price from the beginning, sellers are less likely to have to make adjustments that can impact the property’s reputation and appeal.

5. Reaching the Right Buyers Faster

A well-priced property is far more likely to match buyers’ search criteria. If a home is priced too high, it may not even appear in searches from the right buyers, especially in highly competitive markets. Pricing within the right range helps ensure the property reaches qualified buyers and is marketed to those most likely to purchase.

6. Better Negotiating Power

When a home is correctly priced, it attracts buyers who see the value in it, and they may even feel more urgency to make a strong offer. In contrast, an overpriced home is more likely to invite lowball offers or give buyers the impression that the seller is open to negotiating down significantly. By pricing competitively, sellers have a better chance of receiving offers that are close to the asking price, giving them a stronger position in negotiations.

The Bottom Line: Price It Right from the Start

Pricing a home can be complex, and it’s a decision that should be made based on thorough market analysis and a deep understanding of local trends. Consulting with a knowledgeable real estate professional can make all the difference. By pricing your home right from the beginning, you set yourself up for a faster, smoother, and ultimately more profitable sale. Remember, the goal is not just to list your home—it’s to sell it at the best possible price within a reasonable timeframe, and pricing right is the key to achieving that.

Read
Data is supplied by Pillar 9™ MLS® System. Pillar 9™ is the owner of the copyright in its MLS®System. Data is deemed reliable but is not guaranteed accurate by Pillar 9™.
The trademarks MLS®, Multiple Listing Service® and the associated logos are owned by The Canadian Real Estate Association (CREA) and identify the quality of services provided by real estate professionals who are members of CREA. Used under license.